A heat map is a graphical representation of data where the individual values in a matrix are represented as colors from low to high intensity. For example, heat maps can be used to track how many people visit a website to understand customer preferences and engagement levels.
The heat map provides an overview of how users interact with your website. For example, you can find out what they are clicking on, which pages they enter the site from, and where they go after viewing a page. It is an excellent way to see what areas of your website need improvement and make changes based on this information.
- If you are an online store, you can see where your audience is clicking and what products they are most interested in.
- This template will allow you to make more informed decisions about how to approach marketing campaigns and optimize your website design for a better overall viewing experience.
- The high-level heat map can be used to display the status of the project components or phases. The size of each cell depends on the size of the component.
- Enter the Module Name on the top and the status below the module name. This heat map sample is for a website building project. Hopeless = Dark Red, Bad = Light Red, Worry = Yellow, Good = Green and Great = Dark Green.